35% Revenue Increase from Your Website!

When visiting company websites, 35% of users fail to reach their aim! You may improve your web-derived earnings by a third or more by following two easy tips!

Jakob Nielsen, a well-known internet usability expert, presented the findings of his most recent study today (November 24). His test volunteers visited 139 different websites. They failed to find what they were looking for 35% of the time on average. Surprisingly, 37% of users couldn’t even discover the company’s address!

What surprised me was that users did not give up. They eventually located the information they were looking for, but it was on a competitor’s website!

So, how can you keep potential clients from getting into the hands of your rivals? Nielsen is correct when he advocates conducting user research. Yes, knowing what your site’s visitors require is critical. But he doesn’t say how to arrange your website so that it satisfies the needs of your users.

There are two unbreakable rules:
1) Write first, then build
2) Send a letter to your consumer

Write first, then build.
The writing on most websites conveys the true content. So it stands to reason that the structure should be determined by the writing.

Unfortunately, most firms are not in this position. Writing is an afterthought for them. They build and structure their website first, then strive to fit the writing into the structure. This is contrary to common sense. When you speak to someone, you organize your message into your voice. You don’t choose a framework and then adjust the message to fit!

For a really usable website, you should think out what you want to say before creating the site, and perhaps even write the entire thing. The structure should be determined by the message.

Write to your client
How do you choose what to write?

First and foremost, do not consider what you want to say. When creating a website, you must consider, What does my customer want to know? It’s a small distinction, yet it’s essential for interesting writing. That is exactly what you want to do: engage the customer.

The majority of customers will want to know the fundamentals:

  • What are you doing?
  • What advantage do you provide them?
  • Why should they use your service or buy your product?
  • Why should they select your service or product over those of your competitors?
  • How much does it cost?
  • How can people get in touch with you?
  • Where do you live?

Your website must convey a lot of information. To make matters worse, you’ll have little screen real estate. Ideally, your customer should not have to scroll, particularly on your site (all your information will fit within a single window). You also can’t occupy the entire screen with text. The design and navigation elements take up roughly one-third of the window, with some white space left behind (you dont want to overwhelm your customer). As a general guideline, you should anticipate to have roughly one-third of the window available for writing.

You’re probably thinking right now, How am I going to fit it all in? That is when your writing abilities come into play. Choose your words with caution.

Websites can be incredibly effective forms of marketing collateral. For a few hundred dollars, you can reach millions. Unfortunately, your competitors are capable of doing the same thing. There is a level playing field, yet there are many players. It is critical that your thoughts are organised; else, your website will be a jumble. Your site will be straightforward and easy to use if your message is clear. It’s all in the language.

8 More Reasons to Write for Your Readership

1) The internet contains around 550 billion documents.

2) Another 7 million are added every day.

3) Workers waste so much time looking for information that it costs businesses $750 billion every year! (Network Publishing Study, A.T. Kearney, April 2001)

4) Reading on a display takes 25% longer than reading on paper. Sun Microsystems (2000)

5) Useful material fosters site loyalty. To avoid information overload, the average person views no more than 19 websites in a month. Nielsen NetRatings, January 2001

6) When online, 79% of users scan read (Sun Microsystems, 1998)

7) The most prevalent usage of the Internet is for information gathering (73%). (American Express survey, 2000)

8) The Internet is used by 48% of people to find job-related information, whereas magazines are used by 7%. (2001, Lyra Research)